Market Development & Activation

We help brands drive revenue and velocity through retail activation and field presence: sharp GTM strategy, fractional sales leadership, and agile field deployment.

The Shelf Is the Battleground. Activation Is the Difference.

We don’t just launch products. We build momentum that scales, because placement alone doesn’t move product. People do.

The Retail Reality Check

70% of new product launches fail in retail. Not because the product isn’t good, but because the activation was shallow or short-lived.
90% of shoppers still make buying decisions in-store, but they’re flooded with options, promos, and noise.
Consumers will pay up to 16% more for a great experience versus a “just another product” pitch.
Frontline execution is the make-or-break factor, and most brands rely on generic vendor programs that leave reps untrained, unsupported, and transactional.

Shelf placement isn’t enough. Momentum comes from experience at the moment of truth.

The Ground Game Approach

We built Ground Game the same way founders build their products, through obsession, clarity, and care.

Retail activation with us means:Founder-Led Activation

We don’t just train frontline reps, we translate your founder’s story, values, and why into day-of reality.
Every touchpoint becomes an opportunity: from department leads to part-time staff, we equip people to connect customers back to your brand’s “why.”

Retail Partnerships That Move

We never drop in unannounced. We coordinate, add value, and plan merch and activation events that plug seamlessly into the store ecosystem.
We’re not a fly-by, we play the long game, embedding ourselves as strategic extensions of your team.

Continuous Reinforcement

We keep the signal strong with real-time insights, staff coaching, and feedback loops—even when we're not physically in-store.
Our data brings the market to you, frontline intel on performance, shopper reactions, and what’s hovering at the edge of opportunity.

This is activation done with intention, not interrupts.

The Human Advantage

EDGE HX in Retail Activation = Connections, Not Just Transactions

Empower: We connect your brand’s purpose to how reps show up, fueling customer-obsessed execution.
Differentiate: We create moments that pull customers out of autopilot and into authentic connection.
Guide: They don't just demo, they lead customers to choose, feel, and remember.
Elevate: Authentic experiences turn into repeat visits, shared stories, and bigger baskets because the experience is the product, and it builds lifetime value.

Activation with Measurable Momentum

When you activate with Ground Game:

Sales velocity spikes because reps are not just informed, they're advocates.
Shelf retention increases, not because it's everywhere, but because it's becoming unmissable.
Customer engagement turns into advocacy; shoppers become word-of-mouth amplifiers.

This isn't activation as a transaction, it’s activation as an ecosystem.