Frontline Retail Training

Professional training and coaching for retail frontline teams and leaders. We emphasize skill building, leadership development, and true ownership of the human experince.

Your Frontline Isn’t Just Staff. It’s the Heartbeat of Your Brand.

Give them the tools, the purpose, and the training they deserve, and watch success scale.

The Cold, Hard Reality

<10 hours:That’s how much structured training most retail employees get. Yet they’re expected to sell fiercely, escalate with grace, adopt new promos every three days, juggle multiple roles, and be your brand’s living, breathing ambassadors; often as the lowest-paid, least trained, most customer-facing team.

Turnover: A staggering 70% of retail staff quit annually. And replacing them? Costs you 50–200% of their salary.

Engagement: Only 31% of employees are actually engaged. That leads to 30–40% productivity drops, higher absenteeism, and a 2–3× spike in turnover risk. Not to mention the blow to customer experience.

This. Can’t. Stand. It's not just tragic, it’s mission-critical to fix.

The Ground Game Breakthrough

Strategy without execution is just potential. That's our battle cry.

What we do:

Ignite authentic connections; on the ground, with real frontline experience, not service-level training.
Build trust. We don’t just repair symptoms; we overhaul the system from the ground up using our EDGE HX framework, designed for ownership, results, and measurable momentum.
Train to own outcomes. Coaching that builds leadership, ownership, and relentless human connection.

The Impact. Numbers That Matter.

Engagement: Frontline teams we train hit 90%+ engagement, consistently above industry average.

Productivity: Up to 18% productivity jump.
Profitability: A robust 23% bump.
Retention & Tenure: We drastically reduce turnover and build a pipeline of future leaders.

Turning everyday interactions into repeat customers, elevated NPS, glowing reviews, and loyalty that sticks.

Framework + Follow Through

Why GGI?

We deliver momentum, not vanity.
The market doesn’t care about how shiny your deck looks. It cares if your team can move the needle at the shelf. We measure in velocity, engagement, and repeat customers; not in buzzwords.
We’re built from retail trenches, not boardrooms.
EDGE HX wasn’t dreamed up in a conference room, it was born where it matters: on the floor, in front of customers, where every second counts. We know the pressure. We’ve lived it. And we built a system that works in reality, not theory.
We reinforce until it sticks.
Training isn’t an event. It’s a system. We stay in sync long after the kickoff, coaching, tracking, reinforcing, so frontline habits don’t fade, they compound.
We train for human experience, not transactions.
Customers will pay more, sometimes much more, for an authentic, memorable experience than they ever will for a bullet-point list of product specs. EDGE HX replaces the tacky pitch with genuine connection. That’s why teams trained with us consistently outperform peers even when the competition has deeper discounts or flashier promos.
We know product knowledge doesn’t sell, people do.
Specs don’t build loyalty. Relationships do. A knowledgeable associate who can’t connect still leaves money on the table. But one who builds trust? They don’t just close sales, they earn customers for life.

How It Works

Assessment: Find the Fracture.
We don’t slap a “training day” on the calendar and call it fixed. We dig in. We identify the cracks, whether it’s leadership alignment, broken communication loops, or frontline gaps, and then we design the fix.
Training: Run the Play.
We deploy EDGE HX, our human-experience framework:
- Empower – Build belief and ownership at the identity level.
- Differentiate – Teach teams to make moments matter by creating real emotional contrast from the competition.
- Guide – Equip them to confidently lead customers through each interaction.
- Elevate – Train them to leave a mark, an impression customers remember long after they leave the store.
This is not roleplay theater. It’s reps running real plays, practiced until execution is second nature.
Reinforce: Keep It Sharp.
Most training dies after the kickoff. Not here. We install systems of coaching, quick feedback loops, and on-the-ground communication that make it impossible to slide back into “transactional autopilot.” Habits become culture, and culture drives outcomes.

EDGE HX Difference

Most training vendors try to polish the pitch. We don’t polish, we transform.

From transactions to relationships.
From specs to stories.
From compliance to ownership.
From hype to human connection.

This is where customer loyalty lives. And this is why Ground Game teams don’t just sell more, they create experiences that outlast the sale.Unlocking Opportunities with Actionable Insights